Vision Beyond the Fairway: Soren Hudson International

Robert M. Girvan, President & Chairman

In the course of my 30-year journey in the leisure and hospitality industry, from modest beginnings to developing multi-award-winning 5-star destinations, I’ve learned a few truths that tend to stand the test of time. One of them is this: the value of a business isn’t just found in its balance sheet; it’s in the vision behind it, the hands that built it, and the relationships that carried it forward.

Soren Hudson International was born from that principle.

After the acquisition of my previous business, I had the rare opportunity to pause and reflect, something most operators seldom get. For years, I’d been in the thick of it: planning permissions, project financing, managing teams, creating experiences that our customers would remember long after. I was, and still am, a builder at heart. But as the landscape shifted, I began to see a different kind of opportunity, one that spoke not only to my experience but to the future of the industry.

There’s no shortage of capital in the world. What’s lacking is focus. Relationships. Discretion. Strategic alignment. And more than anything else, a genuine understanding of the operating realities on the ground. In other words, someone who knows the difference between a hotel on a spreadsheet and one that keeps you up at night when the boilers go.

Soren Hudson International was founded to bring that insight to the market. We exist to connect world-class assets from golf resorts, luxury hotels, and strategic landholdings and commercial developments with a carefully selected global network of high-net-worth individuals, family offices, and institutional investors. And we do it differently.

We don’t chase volume, nor do we compete with the noise. Ours is a quieter path. One rooted in trust, preparation, and alignment. Our team has sat on both sides of the table as owners, operators, investors, and advisors. That perspective allows us to think several moves ahead and make decisions with clarity and conviction.

As a Scot, I’ve always admired the blend of heritage and pragmatism, the idea that one can honour the past while building for the future. You could say we bring that same philosophy to our work. At Soren Hudson, we respect legacy assets but aren’t afraid to reimagine them. We see the poetry in a fairway just as we see the potential in a spreadsheet.

There’s a quote I keep close: “Vision is the art of seeing what is invisible to others.” We built this firm on that belief. Every opportunity we take on, every investor we engage with, every deal we structure, it’s done with diligence, respect, and long-term thinking. Because the best deals aren’t the loudest, they’re the ones that hold their value long after the ink is dry.

Soren Hudson is more than a business. It’s the culmination of decades of hard-earned experience, a deep network built on trust, and a vision for how leisure and hospitality transactions should be done: with integrity, insight, and a bit of old-fashioned care.

After all, there’s still plenty to build.