Our Process

Discreet. Strategic. Relationship-Led.

At Soren Hudson International, we understand that selling a high-value leisure or hospitality asset is a significant and often personal decision. Whether you’re actively preparing for a sale or exploring future options, our priority is ensuring clarity, discretion, and alignment from the outset.
We work with a select group of UHNWI, family offices, funds and developers to structure off-market transactions that deliver long-term value—for both seller and buyer.

Overview

Step One: Strategic Asset Review

Every engagement begins with a confidential consultation and strategic review of your asset. This process helps us understand your objectives and determine how best to present the opportunity to our global network.
What this includes:

Market Positioning
Assessing current market appetite and your asset’s value in the context of investor demand.
Optimisation Opportunities
Identifying potential for value creation—through brand, operational or structural enhancements.
Legal & Tax Structuring
Working with professional advisors to explore the most efficient route to a successful transaction.
Confidentiality Framework
Ensuring discretion is maintained throughout the process for all parties involved.

Step Two: Discreet Buyer Engagement

With a strategy in place, we connect your opportunity to a select pool of qualified, high-calibre investors from our global network.

What we offer:

Tailored Positioning
We create a bespoke presentation of the asset—focused on potential, not just performance.
Qualified Interest
We engage only with aligned investors who understand the opportunity and have the capacity to proceed.
Transaction Stewardship
We manage the process from first contact to completion, ensuring professionalism, clarity, and efficiency.

“When we began considering the sale of our estate in Scotland, we were wary of losing control of the process or jeopardising the brand we had built. Soren Hudson International handled everything quietly, carefully, and with absolute professionalism. They respected our timeline, represented our interests firmly, and ultimately matched us with a buyer who shared our values. The outcome was a win for all involved.””

– Chairman, Multi-Generation Family Owned Golf Estate – Scotland

“We’d received interest in our golf estate before, but none had come through a process as refined and discreet as the one led by Soren Hudson International. From the outset, they took time to understand the legacy we’d built and positioned the opportunity with the kind of care and nuance it deserved. The buyer was introduced through their private network, and the transition was handled with absolute professionalism. It never felt transactional, it felt like a shared vision coming to life.””

– Owner, Private Golf & Country Club – South East England

“The process Soren Hudson International led was meticulous and completely confidential. They worked closely with our internal team to prepare the asset for market while preserving day-to-day operations. Their positioning strategy, investor outreach, and negotiation support were of institutional standard and yet their service retained a deeply personal, hands-on touch.””

– Operating Partner, Private Equity Hospitality Fund – US

“As a cross-border developer, we’ve encountered a range of intermediaries, but few have demonstrated the level of insight and commitment as the team at Soren Hudson International. From initial introductions to final negotiation, they ensured all aspects of the deal aligned with our objectives, including long-term asset repositioning potential. Their understanding of both local nuance and global investor appetites was critical to getting the deal over the line.””

– Development Principal, Saudi Investment Group

“Our concern initially was whether an advisor could navigate a complex, multi-stakeholder ownership structure across jurisdictions. Soren Hudson International not only understood the legal and financial nuance involved, but actively helped coordinate with our advisors to simplify execution. They protected our anonymity, ensured alignment between parties, and secured an outcome that exceeded our expectations in both value and process.””

– Family Office, Qatar

“We had been quietly exploring options for our leisure asset but did not want to go down the traditional brokerage route. Soren Hudson International came recommended through a mutual contact and, within weeks, had brought forward several credible parties each highly qualified and thoroughly vetted. The team acted with integrity, discretion and a clear understanding of how to communicate our vision to the right audience.””

– Group Managing Director, Hospitality Portfolio – Spain

“When we began considering the sale of our estate in Scotland, we were wary of losing control of the process or jeopardising the brand we had built. Soren Hudson International handled everything quietly, carefully, and with absolute professionalism. They respected our timeline, represented our interests firmly, and ultimately matched us with a buyer who shared our values. The outcome was a win for all involved.””

– Chairman, Multi-Generation Family Owned Golf Estate – Scotland

“We’d received interest in our golf estate before, but none had come through a process as refined and discreet as the one led by Soren Hudson International. From the outset, they took time to understand the legacy we’d built and positioned the opportunity with the kind of care and nuance it deserved. The buyer was introduced through their private network, and the transition was handled with absolute professionalism. It never felt transactional, it felt like a shared vision coming to life.””

– Owner, Private Golf & Country Club – South East England

“The process Soren Hudson International led was meticulous and completely confidential. They worked closely with our internal team to prepare the asset for market while preserving day-to-day operations. Their positioning strategy, investor outreach, and negotiation support were of institutional standard and yet their service retained a deeply personal, hands-on touch.””

– Operating Partner, Private Equity Hospitality Fund – US

“As a cross-border developer, we’ve encountered a range of intermediaries, but few have demonstrated the level of insight and commitment as the team at Soren Hudson International. From initial introductions to final negotiation, they ensured all aspects of the deal aligned with our objectives, including long-term asset repositioning potential. Their understanding of both local nuance and global investor appetites was critical to getting the deal over the line.””

– Development Principal, Saudi Investment Group

“Our concern initially was whether an advisor could navigate a complex, multi-stakeholder ownership structure across jurisdictions. Soren Hudson International not only understood the legal and financial nuance involved, but actively helped coordinate with our advisors to simplify execution. They protected our anonymity, ensured alignment between parties, and secured an outcome that exceeded our expectations in both value and process.””

– Family Office, Qatar

“We had been quietly exploring options for our leisure asset but did not want to go down the traditional brokerage route. Soren Hudson International came recommended through a mutual contact and, within weeks, had brought forward several credible parties each highly qualified and thoroughly vetted. The team acted with integrity, discretion and a clear understanding of how to communicate our vision to the right audience.””

– Group Managing Director, Hospitality Portfolio – Spain

The Soren Hudson Advantage

Many assume the value lies in “finding a buyer.” But real value is created long before that—in how a sale is structured, positioned, and protected.
At Soren Hudson, our track record in executing confidential, complex sales has been built not only on access—but on trust, execution, and an obsession with detail. We focus on results, not volume. And that means fewer clients, better outcomes, and total discretion.

Why Soren Hudson

Discretion First
Every transaction is handled with the utmost confidentiality—protecting reputations, operations, and value.
Market Intelligence
Our insight into investor appetite and global market shifts allows us to position assets effectively.
Relationship-Driven
We focus on long-term outcomes and aligned interests—not transactional wins.
Selective Engagement
We work with a small number of high-quality mandates to ensure every deal receives full attention.

Discreet Sale

Confidentiality Assured

We handle the process discreetly, protecting your staff, reputation, and business operations.

Track Record

Extensive Experience

Extensive experience ensuring a smooth sale at the best value.

Your Partners

Through the Whole Process

We manage every step of the process efficiently and discreetly.

Initial Consultation

We begin with a confidential conversation to understand your goals, preferences, and long-term vision.

Selective Partnerships

We hand-pick clients to ensure that each engagement is built on trust and mutual alignment.

Strategic Structuring

Every deal is tailored, with agreements structured to ensure transparency and discretion.

Seamless Execution

From valuation to completion, we manage every detail to guarantee an exceptional experience.

Thinking About Selling?

If you’re considering a discreet exit or strategic sale of your asset—now or in the future—start with a conversation. No commitment. Complete discretion.

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